Yes, Influencers Are Still the Best Way to Build Trust with Gen Z
Gen Zers are more trusting of ads in general than their older generation counterparts, but it comes with a catch: they are confident… [Read More]
Search in the Age of AI
AI, digital advertising, paid search, search engine advertising
How Marketers are Pivoting with the Rise of LLM Search Large Language Models (LLMs) like ChatGPT or Microsoft Copilot provide a very… [Read More]
Harnessing the Power of Live Sports and Premium CTV: A Panel Discussion
CTV, digital advertising, digital targeting, programmatic, quick take, sports marketing, Television
5 Takeaways from Up Next: Chicago A special thanks to The Trade Desk for hosting Up Next Chicago: Harnessing the Power of Live Sports… [Read More]
Are Personas for CPG Brands Obsolete?
CPG, digital advertising, digital targeting, programmatic, retail media, RMNs
CPG advertisers have long relied on audience personas to understand their current and potential customers. These personas aid in the… [Read More]
Takeaways from the Digiday Media Buying Summit
digital advertising, media buying, media planning, out of home
At the latest Digiday Media Buying Summit, industry experts gathered to discuss the state of media buying, advancements in tech,… [Read More]
Takeaways from the MediaPost Digital OOH Insider Summit
digital advertising, media buying, media planning, out of home
KSM’s Associate Director of OOH recently spoke at the MediaPost Digital Out-of-Home Insider Summit. If you missed his panel,… [Read More]
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