Image of people sitting on a bench looking at phone and computer screens. Image of someone working on a laptop and another pointing at the screen with a pencil.

Our data-driven marketing services source the most relevant and highest-quality data to power your marketing objectives. We evaluate how to grow, manage, mine, and take action against that data—data meaning is a priority. Similarly, we source, vet, invest in, and then apply the best technologies and martech solutions to build data management and application success. Our approach focuses on the return the data gives you, not just data for data’s sake. So whether we generate additional value from existing data sets and technologies, or use data mining marketing to produce competitive advantage from new and unique data sets and technologies, our goal is to transform your business into a data-driven powerhouse.

Our solutions and services uncover your brand’s data truths:

  • Data marketing services, including data enablement and activation (1st-, 2nd-, and 3rd-party data)
  • Data quality evaluation and testing
  • Data management and procurement
  • KSM’s Data Profiler increases data infrastructure, application, decisioning, and insight opportunities to drive greater return on data investment.
  • KSM’s Audience Engine integrates and interrogates multiple data sets to create holistic audience segments that are human, defined, quantified, valued, and actionable audience personas.
  • Oversight and management of taxonomy, campaign ad tags, trafficking, and site-side tagging
  • Data security standards and regulatory compliance enforcement
  • Ad technology selection, vetting, and implementation
  • Beta opportunities with premium technology partners
  • A suite of proprietary and procured media technology platforms

The Value Promise:

You gain specialized marketing technology consulting and execution plans to develop actionable, technology-enabled, compliant, and data-driven strategies that create a competitive advantage for your brand.

Business Intel
& Leadership
Business Intel
& Leadership
We study your business, and chart your path to the future.
Media
Solutions
Media
Solutions
We combine data truths and media strategies to create connections.
Strategic
Investments
Strategic
Investments
We maximize your investment through leverage, strategy, and stewardship.
Analytics
& Outcomes
Analytics
& Outcomes
We deliver measurement and proof of performance to link media with business outcomes.
Data
& Tech
Data
& Tech
We fuel our combined strategies with quality data made actionable by the right technology.
Insight
& Ideas
Insight
& Ideas
We capitalize on consumer-driven trends most relevant to your business.
kksm-logo-colorAsset 1s