Our data-driven marketing services source the most relevant and highest-quality data to power your marketing objectives. We evaluate how to grow, manage, mine, and take action against that data—data meaning is a priority. Similarly, we source, vet, invest in, and then apply the best technologies and martech solutions to build data management and application success. Our approach focuses on the return the data gives you, not just data for data’s sake. So whether we generate additional value from existing data sets and technologies, or use data mining marketing to produce competitive advantage from new and unique data sets and technologies, our goal at Kelly Scott Madison is to transform your business into a data-driven powerhouse.
Our solutions and services uncover your brand’s data truths:
- Data marketing services, including data enablement and activation (1st-, 2nd-, and 3rd-party data)
- Data quality evaluation and testing
- Data management and procurement
- KSM’s Data Profiler increases data infrastructure, application, decisioning, and insight opportunities to drive greater return on data investment.
- KSM’s Audience Engine integrates and interrogates multiple data sets to create holistic audience segments that are human, defined, quantified, valued, and actionable audience personas.
- Oversight and management of taxonomy, campaign ad tags, trafficking, and site-side tagging
- Data security standards and regulatory compliance enforcement
- Ad technology selection, vetting, and implementation
- Beta opportunities with premium technology partners
- A suite of proprietary and procured media technology platforms
The Value Promise:
You gain specialized marketing technology consulting and execution plans to develop actionable, technology-enabled, compliant, and data-driven strategies that create a competitive advantage for your brand.