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Marketing Analytics Services

Measuring your media’s performance and business impact is one of the most important things we do. We take media analytics consulting seriously: from the start of each engagement we’ll identify KPIs together and develop a measurement strategy that focuses on critical variables and metrics. Once a campaign goes live, we use this foundation to continue learning, contextualizing, optimizing, and anticipating ways to improve outcomes. In short, we prove that media is a revenue driver, not a cost center, for your business.

We use the power of smart data marketing and analytics to deliver:

  • KPI identification, framework development, and tracking, as it relates to media and business performance
  • Media measurement services, campaign-effectiveness testing, performance-management strategy and execution
  • Media delivery reporting and optimization across channels—including fraud monitoring, audience delivery, viewability, and business impact
  • Tools like KSM’s Axia data visualizer, which offers a single source of truth for understanding, performance, and insights
  • Brand impact analyses through pre- and post-campaign brand health modeling, social listening, attribution modeling, and ROI measurement
  • Creative and content testing and evaluation
  • Web analytics audits, consultation, and optimizations
  • Predictive modeling for specific outcomes such as conversions, visits, sales, purchase funnel, and brand health

The Value Promise:

We’re a marketing attribution company: we use smart data marketing to ensure that you receive clear proof of performance. Analytics showcases the relationships between customer journey marketing, media investments, and your resulting business outcomes.

Business Intel
& Leadership
Business Intel
& Leadership
We study your business, and chart your path to the future.
Media
Solutions
Media
Solutions
We combine data truths and media strategies to create connections.
Strategic
Investments
Strategic
Investments
We maximize your investment through leverage, strategy, and stewardship.
Analytics
& Outcomes
Analytics
& Outcomes
We deliver measurement and proof of performance to link media with business outcomes.
Data
& Tech
Data
& Tech
We fuel our combined strategies with quality data made actionable by the right technology.
Insight
& Ideas
Insight
& Ideas
We capitalize on consumer-driven trends most relevant to your business.
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