Marketing Analytics Services
Measuring your media’s performance and business impact is one of the most important things we do at Kelly Scott Madison. We take media analytics consulting seriously: from the start of each engagement we’ll identify KPIs together and develop a measurement strategy that focuses on critical variables and metrics. Once a campaign goes live, we use this foundation to continue learning, contextualizing, optimizing, and anticipating ways to improve outcomes. In short, we prove that media is a revenue driver, not a cost center, for your business.
We use the power of smart data marketing and analytics to deliver:
- KPI identification, framework development, and tracking, as it relates to media and business performance
- Media measurement services, campaign-effectiveness testing, performance-management strategy and execution
- Media delivery reporting and optimization across channels—including fraud monitoring, audience delivery, viewability, and business impact
- Tools like KSM’s Axia data visualizer, which offers a single source of truth for understanding, performance, and insights
- Brand impact analyses through pre- and post-campaign brand health modeling, social listening, attribution modeling, and ROI measurement
- Creative and content testing and evaluation
- Web analytics audits, consultation, and optimizations
- Predictive modeling for specific outcomes such as conversions, visits, sales, purchase funnel, and brand health
The Value Promise:
We’re a marketing attribution company: we use smart data marketing to ensure that you receive clear proof of performance. Analytics showcases the relationships between customer journey marketing, media investments, and your resulting business outcomes.