Image of a person holding a phone while looking at the screen. Image of a woman sitting at a desk pointing at her computer with a pen while a man stands next to her looking at her computer screen.

Measuring your media’s performance and business impact is one of the most important things we do. From the start of each engagement we’ll identify KPIs together and develop a measurement strategy that focuses on critical variables and metrics. Once a campaign goes live, we use this foundation to continue learning, contextualizing, optimizing, and anticipating ways to improve outcomes. In short, we prove that media is a revenue driver, not a cost center, for your business.

Key Solutions and Services:

  • KPI identification, framework development, and tracking, as it relates to media and business performance
  • Media measurement, campaign-effectiveness testing, performance-management strategy and execution
  • Media delivery reporting and optimization across channels—including fraud monitoring, audience delivery, viewability, and business impact
  • KSM’s Axia data visualizer to offer a single-source of truth for visualization, performance, and insights
  • Brand impact analyses through pre- and post-campaign brand health modeling, social listening, attribution modeling, and ROI measurement
  • Creative and content testing and evaluation
  • Web analytics audits, consultation, and optimizations
  • Predictive modeling for specific outcomes such as conversions, visits, sales, purchase funnel, and brand health

The Value Promise:

You receive clear proof of performance that showcases the relationships between consumer behaviors, media investments, and your resulting business outcomes.

Business Intel
& Leadership
Business Intel
& Leadership
We study your business, and chart your path to the future.
Media
Solutions
Media
Solutions
We combine data truths and media strategies to create connections.
Strategic
Investments
Strategic
Investments
We maximize your investment through leverage, strategy, and stewardship.
Analytics
& Outcomes
Analytics
& Outcomes
We deliver measurement and proof of performance to link media with business outcomes.
Data
& Tech
Data
& Tech
We fuel our combined strategies with quality data made actionable by the right technology.
Insight
& Ideas
Insight
& Ideas
We capitalize on consumer-driven trends most relevant to your business.
kksm-logo-colorAsset 1s