KSM media investment moves beyond simple tactics by delivering precision investment strategy. Investment works hand-in-hand with planning from the start of every campaign to ensure a unified strategy drives both. This makes investment a partner to media strategy, resulting in cross-channel, data-driven buys. We then leverage our relationships, vendors, and experience to deliver efficient and effective investments. Stewarding your media dollars is something we take very seriously.
Key Solutions and Services:
- A cross-channel media and investment strategy to achieve precise executions
- Negotiation leverage and strong ROI attributable to our independence, curated industry networks, and long-standing supplier relationships
- KSM’s Market Specialist System to provide local expertise across all U.S. DMAs
- Pricing leverage and experience across national broadcast, network/local cable, OTT, and syndication
- KSM’s self-service programmatic operations paired with demand-side platform (DSP) and data-management platform (DMP) expertise
- KSM’s High-Caliber Network to deliver programmatic strategy focused on quality at scale
- An aggressive approach to added-value for every media investment
- Comprehensive traffic stewardship and verification
- KSM’s Valuation Calculator to quantify promotional investment values
- KSM’s Effective Circulation Analyzer to minimize impression waste and drive negotiation leverage
- Executional expertise and excellence across response-centric media including video, display, mobile, search, social, and addressable TV
The Value Promise:
Your media investments are informed by a cross-channel and strategic approach, not just a transactional one, to deliver optimal return on your marketing dollars.