Kelly Scott Madison media investment moves beyond simple tactics and delivers precision investment strategy. Investment works hand-in-hand with planning and cross-channel campaign measurement from the start of every campaign to ensure campaigns are driven by a unified marketing media strategy. This makes investment a partner to media strategy, resulting in cross-channel, data-driven buys and optimizations. We leverage our relationships, vendors, and experience to deliver efficient and effective investments. Stewarding your media dollars is something we take very seriously.

• A cross-channel media and investment strategy to achieve precise executions
• Negotiation leverage and strong ROI attributable to our independence, curated industry networks, and long-standing supplier relationships
• KSM’s Market Specialist System provides local expertise across all U.S. DMAs
• Pricing leverage and experience across national broadcast, network/local cable, OTT, and syndication
• KSM’s self-service programmatic operations paired with demand-side platform (DSP) and data-management platform (DMP) expertise
• KSM’s High-Caliber Network delivers programmatic advertising strategy focused on quality at scale
• An aggressive approach to added-value for every media investment
• Comprehensive traffic stewardship and verification
• KSM’s Valuation Calculator to quantify promotional investment values
• KSM’s Effective Circulation Analyzer to minimize impression waste and drive negotiation leverage
• Executional expertise and excellence across response-centric media including video, display, mobile, search, social, and addressable TV