Image of a group of people sitting around a table watching a woman write on a dry erase board.

Our cross-channel experts build media strategies to maximize business outcomes—whether those outcomes be direct response, brand building, sales, delivery or other metrics. We are masters of media fundamentals as well as emerging media solutions. We make media work harder through the power of data truths—truths that create real connections between people and your brand; truths that uncover media opportunities; and truths that drive your bottom line.

Key Solutions and Services:

  • Comprehensive media strategy and plan development across all channels (video, audio, print, SEM, display, social, and OOH)
  • Digital expertise and excellence across specialties including programmatic, mobile, paid social, display, and search engine marketing
  • Promotions, sponsorship, and experiential strategies, activations, and evaluations
  • Location-based strategies and activations
  • Multicultural strategy and planning
  • Content marketing and brand storytelling
  • A Brand Synergy solution, informed by audience research, to identify optimal media vehicles
  • KSM’s Market Value Index product to prioritize target markets based upon current sales data
  • KSM’s MediaMixMatrix tool to power cross-channel budget allocation, channel role planning, market prioritization, and optimization
  • KSM’s Wear Out Modification solution to optimize creative exposure and manage frequency

The Value Promise:

Your media strategy and resulting plans build integrated, actionable, and agile outputs to connect your brand with current and prospective customers. These connections directly relate to results your brand needs.

Business Intel
& Leadership
Business Intel
& Leadership
We study your business, and chart your path to the future.
Media
Solutions
Media
Solutions
We combine data truths and media strategies to create connections.
Strategic
Investments
Strategic
Investments
We maximize your investment through leverage, strategy, and stewardship.
Analytics
& Outcomes
Analytics
& Outcomes
We deliver measurement and proof of performance to link media with business outcomes.
Data
& Tech
Data
& Tech
We fuel our combined strategies with quality data made actionable by the right technology.
Insight
& Ideas
Insight
& Ideas
We capitalize on consumer-driven trends most relevant to your business.
kksm-logo-colorAsset 1s