digital advertising, media buying, media planning, meta, social media
Threads is officially the fastest-growing app to ever launch, with +100M accounts created in less than a week. It took TikTok nine… [Read More]
A recent report by the ANA found that an estimated $20B is wasted on programmatic ad buys. The ANA’s Programmatic Media Supply… [Read More]
Each year, the Upfronts and Newfronts provide a checkpoint for the media industry—beyond just a moment to buy ad placements,… [Read More]
KSM’s EVP, Business Strategy & Planning Allison Shaffron recently took the stage at Reuters 2023 Strategic Marketing summit… [Read More]
Over the last couple years, digital brand discovery has expanded beyond Google. Social media platforms have become places for… [Read More]
What does a potential national ban mean for marketers? TikTok is receiving a large amount of backlash from the U.S. Congress… [Read More]