State of Media Special Issue: Millennials & Gen Z
Everyone’s been talking about younger consumers for quite some time. Millennials have been maligned for years, and as Gen Z begins… [Read More]
In-Home Smart Device Usage for a Younger Generation
SMART SPEAKERS: AUDIO, HOME AUTOMATION, & VIRTUAL ASSISTANTS Across all U.S. demographics, the appetite for home technology is… [Read More]
Digital Natives
vs. Social Natives
It seemed, at one point, that the dust had settled. The digital age was in full swing and there was a clear sense of “before” and… [Read More]
Are Younger Consumers in Love with Ad Blockers? It’s Complicated
In an over-saturated and fragmented ecosystem, advertisers and brands are in a seemingly never-ending race against technology. One of… [Read More]
Beyond Cable and OTT: The Video Habits of Millennials and Gen Z
Everyone knows the video landscape is changing. The evolution began ten years ago and continues to accelerate as content creators,… [Read More]
Tuning In To Podcasting
NEW OPPORTUNITIES FOR MEANINGFUL MESSAGING In 2014, NPR’s Serial podcast shattered expectations of the format, attracting audience… [Read More]
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