Quick Take: Google Snubs Universal IDs
Some thoughts from our head of Analytics & Insights, Henry Webster, on Google’s latest… [Read More]
iOS 14 Changes: What You Need to Know
iOS 14: Reducing IDFAs Context Over the past decade, digital adoption has accelerated rampantly with categories like smart… [Read More]
A Second Look At ‘The Social Dilemma’
What the popular documentary got right—and wrong What Is The Social Dilemma? Streaming worldwide on Netflix, this documentary… [Read More]
Top Trends Marketers Should Watch in 2021
2021 could shape up to be a big year for marketers, and our planning and channel experts are excited by what they see. As always,… [Read More]
Evolving OOH Measurement
As an “open world” medium, OOH and DOOH presents a challenge when it comes to assessing impact. Unlike other digital… [Read More]
Uncovering Behavioral Data Via Search
We love tapping the power of search to track real-time data on public sentiments and behaviors. In addition to following this… [Read More]
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