Podcasting: No Longer A Niche Medium
Podcasting has officially become a mainstream audio medium. According to Edison’s 2019 Infinite Dial report, 51% of Americans have… [Read More]
Is a CDP Right for My Business?
What is a CDP? A CDP, or consumer data platform, is an open database for customer information. It centralizes customer data from all… [Read More]
What Does Disney’s Acquisition of Fox Mean for Advertisers?
THE EMPIRE STRIKES BACK On March 19, the multi-billion-dollar Disney empire grew larger after acquiring 21st Century Fox for $71… [Read More]
Google is Removing Average Position for Paid Search.
What Does That Mean?
First, a bit of history: Over the past few years Google has rolled out a number of changes they claim are improving the search… [Read More]
SXSW 2019 Recap
Another SXSW is behind us, and the Interactive dust has finally begun to settle. What were the most buzzed about ad-industry-related… [Read More]
Let’s Discuss the Good and Bad of Local OTT
While the targeting capabilities are exciting, we have a lot of work to do on buying and measurement practices. As the digital… [Read More]
Load More