Is a CDP Right for My Business?
What is a CDP? A CDP, or consumer data platform, is an open database for customer information. It centralizes customer data from all… [Read More]
What Does Disney’s Acquisition of Fox Mean for Advertisers?
THE EMPIRE STRIKES BACK On March 19, the multi-billion-dollar Disney empire grew larger after acquiring 21st Century Fox for $71… [Read More]
Google is Removing Average Position for Paid Search.
What Does That Mean?
First, a bit of history: Over the past few years Google has rolled out a number of changes they claim are improving the search… [Read More]
SXSW 2019 Recap
Another SXSW is behind us, and the Interactive dust has finally begun to settle. What were the most buzzed about ad-industry-related… [Read More]
Let’s Discuss the Good and Bad of Local OTT
While the targeting capabilities are exciting, we have a lot of work to do on buying and measurement practices. As the digital… [Read More]
Audience Buying & Voice Tech Won’t Kill Keywords.
Google Search, keyword search, SEA, search engine advertising, search marketing, search trends
The death bells have been tolling for keyword search in certain marketing circles. Recent developments with audience buying and voice… [Read More]
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