Digital Ad Fraud in the OTT Space
WHAT IS AD FRAUD AND ITS IMPACT? Ad fraud happens when online ad impressions are fraudulently represented in order to generate… [Read More]
QuickTake: Streaming Wars
The streaming wars continue to remain a hot topic in the ad world, and the release of two recent studies on subscriber behaviors and… [Read More]
QuickTake: Will Google’s Core Web Vitals update hurt programmatic ads?
Some say Google’s 2021 Core Web Vitals update to its organic search ranking algorithm spells trouble for programmatic ads. Why?… [Read More]
Coming to Terms With a Cookieless World
In January 2020, Google announced they would begin phasing out third-party cookies by 2022. Now, more than halfway through the year,… [Read More]
The New “Social” Scene
facebook, influencer marketing, instagram, snapchat, tiktok, twitter
Which social media platforms and tactics stand to gain the most ground in a post-COVID landscape? As the world moves through… [Read More]
Hype vs. Reality: What to REALLY watch for in 2020
2020 media, 2020 Predictions, Media Preditions, Media Trend Forecasting, Media Trends, podcasting, Radio, Television
Now that the barrage of 2020 predictions has (mostly) come and gone, let’s sort out the hype from reality and zoom in on the most… [Read More]
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