Quick Take: GenZ Loves BeReal. Should Marketers?
What’s BeReal? BeReal is a new social platform that has quickly become the number one free app in the Apple App Store.… [Read More]
Media Minutes: Facebook’s Audience Targeting Update
audience targeting, digital advertising, facebook, quick take
Three things to know about Facebook’s Audience Targeting Update Get the lowdown in our two-minute video, or read the transcript… [Read More]
First to Market: Programmatically-Purchased Addressable TV
Kelly Scott Madison and Securian Financial Among First to Run Programmatically Bought Addressable TV Ads on AMC Networks Kelly… [Read More]
Quick Take: YouTube Brand Extensions
Brand Extensions: YouTube embraces dual-screen advertising What’s happening Back in May, Google announced YouTube “CTV… [Read More]