Nielsen Updates Big Data: What Marketers Need to Know
In today’s video landscape, Nielsen’s panel audiences alone are no longer a viable way to accurately measure TV viewership. As… [Read More]
TikTok’s Possible Futures
On April 24, 2024, The U.S. Government passed a bill (the Protecting Americans from Foreign Adversary Controlled Applications Act)… [Read More]
AI: Implementation Considerations for Marketers
Digital transformation is more than just a buzzword; adopting artificial intelligence (AI) in marketing strategies has become a… [Read More]
5 Takeaways from the EPIC People Conference
As marketers, we put humans at the center of everything we do. Understanding people, what drives their actions, and how they connect… [Read More]
Takeaways from the Digiday Media Buying Summit
digital advertising, media buying, media planning, out of home
At the latest Digiday Media Buying Summit, industry experts gathered to discuss the state of media buying, advancements in tech,… [Read More]
Takeaways from the MediaPost Digital OOH Insider Summit
digital advertising, media buying, media planning, out of home
KSM’s Associate Director of OOH recently spoke at the MediaPost Digital Out-of-Home Insider Summit. If you missed his panel,… [Read More]
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