In-House Agency Growth
The Evolving Role of External Partners In 2013, just 58% of ANA brand marketers had in-house media agencies. By 2018 that number was… [Read More]
Reach vs. Precision: Has the Pendulum Swung too Far?
Brands, clients, and agencies are being tasked to do more with less. While incorporating innovative cost-cutting measures and more… [Read More]
Navigating the Modern Video Landscape
The video advertising landscape is evolving rapidly as consumer behavior, platform fragmentation, and measurement priorities shift.… [Read More]
5 Takeaways from the EPIC People Conference
As marketers, we put humans at the center of everything we do. Understanding people, what drives their actions, and how they connect… [Read More]
Takeaways from the Digiday Media Buying Summit
digital advertising, media buying, media planning, out of home
At the latest Digiday Media Buying Summit, industry experts gathered to discuss the state of media buying, advancements in tech,… [Read More]
Takeaways from the MediaPost Digital OOH Insider Summit
digital advertising, media buying, media planning, out of home
KSM’s Associate Director of OOH recently spoke at the MediaPost Digital Out-of-Home Insider Summit. If you missed his panel,… [Read More]
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