Quick Take: Combatting Programmatic Waste
A recent report by the ANA found that an estimated $20B is wasted on programmatic ad buys. The ANA’s Programmatic Media Supply… [Read More]
What You Need to Know: 2023 Newfronts & Upfronts
Each year, the Upfronts and Newfronts provide a checkpoint for the media industry—beyond just a moment to buy ad placements,… [Read More]
3 Takeaways:
Reuters Strategic Marketing Spotlight
KSM’s EVP, Business Strategy & Planning Allison Shaffron recently took the stage at Reuters 2023 Strategic Marketing summit… [Read More]
Brand Discovery’s Continued Growth Into Social
Over the last couple years, digital brand discovery has expanded beyond Google. Social media platforms have become places for… [Read More]
What’s Happening With TikTok?
What does a potential national ban mean for marketers? TikTok is receiving a large amount of backlash from the U.S. Congress… [Read More]
Media Trend Tracking:
10 Things to Watch
2023 Trends, AI, Audio, Chatbots, ChatGPT, digital out of home, media buying, media planning, out of home, paid search, programmatic, retail marketing, social media, sports marketing, VR
Read on for 10 quick-hit recaps of what’s buzzing across the marketing industry as we move further into the year. 1.… [Read More]
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