A recent report by the ANA found that an estimated $20B is wasted on programmatic ad buys.
The ANA’s Programmatic Media Supply Chain Transparency Study places the majority of blame on so called “Made for Advertising” (MFA) websites.
What is a “Made for Advertising” website?
Made for Advertising sites are those built purely for ad arbitrage, with the real content and user experience being considered as an afterthought. The end effect is a bad user experience, a bad brand association, and wasted advertising dollars.
How does KSM safeguard and maximize programmatic investments?
As a self-service programmatic agency, we are proud to be active stewards of brands’ media investments. To ensure high quality and prevent delivery on MFA websites, we have the implemented the following safeguards and certifications:
- A carefully curated High-Caliber Private Marketplace (PMP) network with very strict quality standards to ensure premium inventory and transparency into what websites are being tapped.
- Multi-thousand blocklist curated over several years blocking websites with cluttered ad placements and brand unsafe inventory. This eliminates most MFA websites from our media buys to prioritize high quality sites.
- To ensure any new MFA sites are blocked, we implement strict brand safety and fraud parameters via third-party partners like Integral Ad Science and The Trade Desk to minimize waste.
- KSM is among a distinguished list of companies that has received the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG), which is the leading global initiative to stop criminal activity and increase trust and transparency in digital advertising. Click here to learn more.