The Future of Online Media
Here’s what to watch in 2022. As we settle further into a new year, we’ve been spending more time thinking about what 2022… [Read More]
Media Minutes: Facebook’s Audience Targeting Update
audience targeting, digital advertising, facebook, quick take
Three things to know about Facebook’s Audience Targeting Update Get the lowdown in our two-minute video, or read the transcript… [Read More]
First to Market: Programmatically-Purchased Addressable TV
Kelly Scott Madison and Securian Financial Among First to Run Programmatically Bought Addressable TV Ads on AMC Networks Kelly… [Read More]
Quick Take: YouTube Brand Extensions
Brand Extensions: YouTube embraces dual-screen advertising What’s happening Back in May, Google announced YouTube “CTV… [Read More]
Report: Dads are a major target often overlooked by marketers.
Parenting has evolved. So should marketing. If you don’t have dads in the mix, you’re leaving sales on the table. In… [Read More]
KSM Named a
2021 AdExchanger Programmatic Power Player
Kelly Scott Madison is proud to announce it is one of a select group of agencies and tech providers on AdExchanger’s 2021… [Read More]
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