Quick Take: Combatting Programmatic Waste
A recent report by the ANA found that an estimated $20B is wasted on programmatic ad buys. The ANA’s Programmatic Media Supply… [Read More]
Bring Your Story
Pride Edition
Happy Pride! At KSM, we want you to Bring Your Story. That means bringing your whole, authentic self to work. We’re marking… [Read More]
What You Need to Know: 2023 Newfronts & Upfronts
Each year, the Upfronts and Newfronts provide a checkpoint for the media industry—beyond just a moment to buy ad placements,… [Read More]
3 Takeaways:
Reuters Strategic Marketing Spotlight
KSM’s EVP, Business Strategy & Planning Allison Shaffron recently took the stage at Reuters 2023 Strategic Marketing summit… [Read More]
Brand Discovery’s Continued Growth Into Social
Over the last couple years, digital brand discovery has expanded beyond Google. Social media platforms have become places for… [Read More]
What’s Happening With TikTok?
What does a potential national ban mean for marketers? TikTok is receiving a large amount of backlash from the U.S. Congress… [Read More]
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