Yes, Influencers Are Still the Best Way to Build Trust with Gen Z
Gen Zers are more trusting of ads in general than their older generation counterparts, but it comes with a catch: they are confident… [Read More]
TikTok’s Possible Futures
On April 24, 2024, The U.S. Government passed a bill (the Protecting Americans from Foreign Adversary Controlled Applications Act)… [Read More]
Quick Take: What’s Going On With Threads?
digital advertising, media buying, media planning, meta, social media
Threads is officially the fastest-growing app to ever launch, with +100M accounts created in less than a week. It took TikTok nine… [Read More]
Quick Take: Combatting Programmatic Waste
A recent report by the ANA found that an estimated $20B is wasted on programmatic ad buys. The ANA’s Programmatic Media Supply… [Read More]
What You Need to Know: 2023 Newfronts & Upfronts
Each year, the Upfronts and Newfronts provide a checkpoint for the media industry—beyond just a moment to buy ad placements,… [Read More]
3 Takeaways:
Reuters Strategic Marketing Spotlight
KSM’s EVP, Business Strategy & Planning Allison Shaffron recently took the stage at Reuters 2023 Strategic Marketing summit… [Read More]
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