Coming to Terms With a Cookieless World
In January 2020, Google announced they would begin phasing out third-party cookies by 2022. Now, more than halfway through the year,… [Read More]
Is a CDP Right for My Business?
What is a CDP? A CDP, or consumer data platform, is an open database for customer information. It centralizes customer data from all… [Read More]
CES 2019 Recap
Another year of CES madness is behind us. What are brands to make of the latest evolutions? Here are six big takeaways from CES 2019,… [Read More]
The True Emergence of Live TV Streaming
Growth in the number of video streaming services has exploded over the last few years, mostly to serve a consumer base that’s… [Read More]
Addressing Viewability and Invalid Traffic
Measuring and optimizing toward in-view and away from invalid ad impressions has become the standard for display and video campaigns.… [Read More]