Ad Age: 17 hot take predictions for the TV upfronts
KSM In the News May 7, 2025 – KSM’s Sy Chaba and Kay Wesolowski were featured in an Ad Age article covering industry… [Read More]
Ad Age: 7 live sports predictions for the TV upfronts
KSM In the News APRIL 24, 2025 – KSM’s Sy Chaba was featured in an Ad Age article, covering his predictions for the 2025… [Read More]
Harnessing the Power of Live Sports and Premium CTV: A Panel Discussion
CTV, digital advertising, digital targeting, programmatic, quick take, sports marketing, Television
5 Takeaways from Up Next: Chicago A special thanks to The Trade Desk for hosting Up Next Chicago: Harnessing the Power of Live Sports… [Read More]
Media Trend Tracking:
10 Things to Watch
2023 Trends, AI, Audio, Chatbots, ChatGPT, digital out of home, media buying, media planning, out of home, paid search, programmatic, retail marketing, social media, sports marketing, VR
Read on for 10 quick-hit recaps of what’s buzzing across the marketing industry as we move further into the year. 1.… [Read More]
The 2023 Media Landscape
2023, Audio, media buying, media planning, out of home, paid search, programmatic, retail marketing, social media, sports marketing
Capabilities, Platform Updates, and Key Considerations Media planning for 2023 is well underway. As the landscape continues to evolve,… [Read More]
Every Brand Wants to Know: Are Esports for Real?
Initial reactions to the concept of esports are often the same. At first, surprise—people actually enjoy watching others play video… [Read More]