Reach vs. Precision: Has the Pendulum Swung too Far?
Brands, clients, and agencies are being tasked to do more with less. While incorporating innovative cost-cutting measures and more… [Read More]
TikTok’s Possible Futures
On April 24, 2024, The U.S. Government passed a bill (the Protecting Americans from Foreign Adversary Controlled Applications Act)… [Read More]
The Future of Online Media
Here’s what to watch in 2022. As we settle further into a new year, we’ve been spending more time thinking about what 2022… [Read More]
Report: Dads are a major target often overlooked by marketers.
Parenting has evolved. So should marketing. If you don’t have dads in the mix, you’re leaving sales on the table. In… [Read More]
Podcasting: No Longer A Niche Medium
channel, media, podcasting, podcasts, POV, streaming audio, streaming music
Podcasting has officially become a mainstream audio medium. According to Edison’s 2019 Infinite Dial report, 51% of Americans have… [Read More]