Fast, Focused, Forward: Redefining Measurement for Today’s Market
We’re headed toward a world where measurement becomes less about capturing the entire picture, and more about capturing the right… [Read More]
Elevate Your Brand Experiences
brand engagements, brand experiences, media buying, POV, sports marketing
Creating opportunities to boost awareness and increase loyalty is the name of the game when it comes to brand engagements and… [Read More]
Paid Search + AI: New Updates Transforming Campaigns
Major players across the advertising landscape are rapidly implementing cutting-edge AI technologies across their platforms.… [Read More]
In-House Agency Growth
The Evolving Role of External Partners In 2013, just 58% of ANA brand marketers had in-house media agencies. By 2018 that number was… [Read More]
Reach vs. Precision: Has the Pendulum Swung too Far?
Brands, clients, and agencies are being tasked to do more with less. While incorporating innovative cost-cutting measures and more… [Read More]
TikTok’s Possible Futures
On April 24, 2024, The U.S. Government passed a bill (the Protecting Americans from Foreign Adversary Controlled Applications Act)… [Read More]
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