5 Takeaways from the EPIC People Conference
As marketers, we put humans at the center of everything we do. Understanding people, what drives their actions, and how they connect… [Read More]
Takeaways from the Digiday Media Buying Summit
digital advertising, media buying, media planning, out of home
At the latest Digiday Media Buying Summit, industry experts gathered to discuss the state of media buying, advancements in tech,… [Read More]
Takeaways from the MediaPost Digital OOH Insider Summit
digital advertising, media buying, media planning, out of home
KSM’s Associate Director of OOH recently spoke at the MediaPost Digital Out-of-Home Insider Summit. If you missed his panel,… [Read More]
Quick Take: What’s Going On With Threads?
digital advertising, media buying, media planning, meta, social media
Threads is officially the fastest-growing app to ever launch, with +100M accounts created in less than a week. It took TikTok nine… [Read More]
Quick Take: Addressing Google’s ‘GVP’ Inventory Quality
google advertising, media buying, media planning, Video, video advertising
Google recently faced scrutiny after a report published at the end of June claimed that the search company was violating its own… [Read More]
Quick Take: Combatting Programmatic Waste
A recent report by the ANA found that an estimated $20B is wasted on programmatic ad buys. The ANA’s Programmatic Media Supply… [Read More]
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