Reach vs. Precision: Has the Pendulum Swung too Far?
As brands, clients, and agencies are being tasked to do more with less, it’s time to tackle some of the most pressing questions in… [Read More]
Navigating the Modern Video Landscape
The video advertising landscape is evolving rapidly as consumer behavior, platform fragmentation, and measurement priorities shift.… [Read More]
5 Takeaways from the EPIC People Conference
As marketers, we put humans at the center of everything we do. Understanding people, what drives their actions, and how they connect… [Read More]
Takeaways from the Digiday Media Buying Summit
digital advertising, media buying, media planning, out of home
At the latest Digiday Media Buying Summit, industry experts gathered to discuss the state of media buying, advancements in tech,… [Read More]
Takeaways from the MediaPost Digital OOH Insider Summit
digital advertising, media buying, media planning, out of home
KSM’s Associate Director of OOH recently spoke at the MediaPost Digital Out-of-Home Insider Summit. If you missed his panel,… [Read More]
Quick Take: What’s Going On With Threads?
digital advertising, media buying, media planning, meta, social media
Threads is officially the fastest-growing app to ever launch, with +100M accounts created in less than a week. It took TikTok nine… [Read More]
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