Quick Take: Changes Coming to HBO Max in 2021
In the ever-evolving streaming landscape, AT&T/WarnerMedia’s HBO Max recently announced plans to offer an ad-supported… [Read More]
Digital Ad Fraud in the OTT Space
WHAT IS AD FRAUD AND ITS IMPACT? Ad fraud happens when online ad impressions are fraudulently represented in order to generate… [Read More]
Quick Take: Streaming Wars
The streaming wars continue to remain a hot topic in the ad world, and the release of two recent studies on subscriber behaviors and… [Read More]
Quick Take: Will Google’s Core Web Vitals update hurt programmatic ads?
Some say Google’s 2021 Core Web Vitals update to its organic search ranking algorithm spells trouble for programmatic ads. Why?… [Read More]
Coming to Terms With a Cookieless World
In January 2020, Google announced they would begin phasing out third-party cookies by 2022. Now, more than halfway through the year,… [Read More]
The New “Social” Scene
facebook, influencer marketing, instagram, snapchat, tiktok, twitter
Which social media platforms and tactics stand to gain the most ground in a post-COVID landscape? As the world moves through… [Read More]
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