Ad Age: 7 live sports predictions for the TV upfronts
KSM In the News APRIL 24, 2025 – KSM’s Sy Chaba was featured in an Ad Age article, covering his predictions for the 2025… [Read More]
In-House Agency Growth
The Evolving Role of External Partners In 2013, just 58% of ANA brand marketers had in-house media agencies. By 2018 that number was… [Read More]
Reach vs. Precision: Has the Pendulum Swung too Far?
Brands, clients, and agencies are being tasked to do more with less. While incorporating innovative cost-cutting measures and more… [Read More]
Navigating the Modern Video Landscape
The video advertising landscape is evolving rapidly as consumer behavior, platform fragmentation, and measurement priorities shift.… [Read More]
Yes, Influencers Are Still the Best Way to Build Trust with Gen Z
Gen Zers are more trusting of ads in general than their older generation counterparts, but it comes with a catch: they are confident… [Read More]
Search in the Age of AI
AI, digital advertising, paid search, search engine advertising
How Marketers are Pivoting with the Rise of LLM Search Large Language Models (LLMs) like ChatGPT or Microsoft Copilot provide a very… [Read More]
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