The Latest on Facebook’s New Privacy Tool
Essentially, this update increases the importance of first-party data development, collection, and accuracy. It’s no secret: free… [Read More]
Addressable TV: Where Are We Now?
The video landscape has changed dramatically in the last five years as technology and viewing habits have evolved. As a result, the… [Read More]
Podcasting: No Longer A Niche Medium
channel, media, podcasting, podcasts, POV, streaming audio, streaming music
Podcasting has officially become a mainstream audio medium. According to Edison’s 2019 Infinite Dial report, 51% of Americans have… [Read More]
Is a CDP Right for My Business?
What is a CDP? A CDP, or consumer data platform, is an open database for customer information. It centralizes customer data from all… [Read More]
What Does Disney’s Acquisition of Fox Mean for Advertisers?
THE EMPIRE STRIKES BACK On March 19, the multi-billion-dollar Disney empire grew larger after acquiring 21st Century Fox for $71… [Read More]
Google is Removing Average Position for Paid Search.
What Does That Mean?
First, a bit of history: Over the past few years Google has rolled out a number of changes they claim are improving the search… [Read More]
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