Reach vs. Precision: Has the Pendulum Swung too Far?
As brands, clients, and agencies are being tasked to do more with less, it’s time to tackle some of the most pressing questions in… [Read More]
Beyond Cable and OTT: The Video Habits of Millennials and Gen Z
Everyone knows the video landscape is changing. The evolution began ten years ago and continues to accelerate as content creators,… [Read More]
Audio Landscape Battles
Though often overshadowed by video’s growth explosion during the last five years, the audio landscape has experienced some dramatic… [Read More]
2017 CES Rundown
The latest consumer technology, and what it means for marketers. The Consumer Electronics Show (CES) represents one of the most… [Read More]
The Evolution of Media Measurement?
Audience fragmentation is accelerating and media measurement has had trouble keeping up the pace for some time. Due to technology and… [Read More]
Millennials and TV: What is really going on?
Our world has changed because of technology and no U.S. demographic has been immune to evolving cross-platform media habits over the… [Read More]
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