media buying, media strategy, MediaPost, TV and Video, Video, video marketing
MediaPost’s TV and Video Insider Summit brings together brands, agencies, and media suppliers under one roof to dive into the latest… [Read More]
CTV, digital advertising, digital targeting, programmatic, quick take, sports marketing, Television
5 Takeaways from Up Next: Chicago A special thanks to The Trade Desk for hosting Up Next Chicago: Harnessing the Power of Live Sports… [Read More]
CPG, digital advertising, digital targeting, programmatic, retail media, RMNs
CPG advertisers have long relied on audience personas to understand their current and potential customers. These personas aid in the… [Read More]
In today’s video landscape, Nielsen’s panel audiences alone are no longer a viable way to accurately measure TV viewership. As… [Read More]
On April 24, 2024, The U.S. Government passed a bill (the Protecting Americans from Foreign Adversary Controlled Applications Act)… [Read More]
Digital transformation is more than just a buzzword; adopting artificial intelligence (AI) in marketing strategies has become a… [Read More]