Ad Age: 17 hot take predictions for the TV upfronts
KSM In the News May 7, 2025 – KSM’s Sy Chaba and Kay Wesolowski were featured in an Ad Age article covering industry… [Read More]
Ad Age: 7 live sports predictions for the TV upfronts
KSM In the News APRIL 24, 2025 – KSM’s Sy Chaba was featured in an Ad Age article, covering his predictions for the 2025… [Read More]
In-House Agency Growth
The Evolving Role of External Partners In 2013, just 58% of ANA brand marketers had in-house media agencies. By 2018 that number was… [Read More]
Reach vs. Precision: Has the Pendulum Swung too Far?
Brands, clients, and agencies are being tasked to do more with less. While incorporating innovative cost-cutting measures and more… [Read More]
Navigating the Modern Video Landscape
The video advertising landscape is evolving rapidly as consumer behavior, platform fragmentation, and measurement priorities shift.… [Read More]
Yes, Influencers Are Still the Best Way to Build Trust with Gen Z
Gen Zers are more trusting of ads in general than their older generation counterparts, but it comes with a catch: they are confident… [Read More]
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