Reach vs. Precision: Has the Pendulum Swung too Far?
As brands, clients, and agencies are being tasked to do more with less, it’s time to tackle some of the most pressing questions in… [Read More]
Navigating the Modern Video Landscape
The video advertising landscape is evolving rapidly as consumer behavior, platform fragmentation, and measurement priorities shift.… [Read More]
Yes, Influencers Are Still the Best Way to Build Trust with Gen Z
Gen Zers are more trusting of ads in general than their older generation counterparts, but it comes with a catch: they are confident… [Read More]
Search in the Age of AI
AI, digital advertising, paid search, search engine advertising
How Marketers are Pivoting with the Rise of LLM Search Large Language Models (LLMs) like ChatGPT or Microsoft Copilot provide a very… [Read More]
Media Moments: Takeaways from the MediaPost TV & Video Insider Summit
media buying, media strategy, MediaPost, TV and Video, Video, video marketing
MediaPost’s TV and Video Insider Summit brings together brands, agencies, and media suppliers under one roof to dive into the latest… [Read More]
Harnessing the Power of Live Sports and Premium CTV: A Panel Discussion
CTV, digital advertising, digital targeting, programmatic, quick take, sports marketing, Television
5 Takeaways from Up Next: Chicago A special thanks to The Trade Desk for hosting Up Next Chicago: Harnessing the Power of Live Sports… [Read More]
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