Jersey Ads: Coming to a U.S. league soon?
When it comes to sports, there’s no shortage of discussion surrounding the name on the back of every jersey. Fans fall in love with… [Read More]
How does Political Marketing Influence Voters?
Over the past two decades, political polarization in the United States has grown considerably. In fact, Pew Research claims that… [Read More]
Digital Influencers
While Hollywood has always been synonymous with the stars, a new breed of celebrity has risen to power in a world far beyond… [Read More]
Unbundling Cable
Linear pay TV has received a lot of bad press this year in light of continuous streaming success stories for properties like Netflix,… [Read More]
Social is the new search
Word-of-mouth has always been a powerful tool for finding and choosing new products or services. Even with advances in digital… [Read More]
Emoji Marketing
There is no doubt that the popularity of emojis is here to stay. What started as a silly add-on to text messages has now become a… [Read More]
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