Inter-networks
There is no better period to assess the state of media platforms than now, because there is arguably no more important time in… [Read More]
When the game is not enough
As the demographics and media habits of sports fans change, leagues and individual teams are making it a priority to connect with… [Read More]
Unlocking Set-top Box Data
What is a set-top box? A set-top box (STB) is an information device that enables content from a cable or satellite signal to be… [Read More]
Real Time Marketing: Discover how brands are capitalizing on live events
It’s no secret that every brand wants to be heard, especially in the online space. But today’s cluttered channels often present… [Read More]
Biometric Marketing
Neuromarketing research has been around since 1990 when it was developed by psychologists at Harvard. Yet advances in technology,… [Read More]
Are you stuck in the stone age of direct response television?
In many ways, the early evolution of direct response television (DRTV) foreshadowed the initial days of digital, when attribution was… [Read More]
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