Scoring the NCAA’s College Football Playoff
This year’s College Football Playoff championship game had the makings of a major motion picture. A sequel to last year’s matchup… [Read More]
The Evolution of Media Measurement?
Audience fragmentation is accelerating and media measurement has had trouble keeping up the pace for some time. Due to technology and… [Read More]
Tracking the Resurgence of Native TV Advertising
In a time when ads are easier to ignore or skip, television media in particular is struggling to find ways to overcome these changes.… [Read More]
Can Advertising Save Rock and Roll?
When an album sells more than 500,000 copies, it is said to have gone “gold.” Beyonce’s Lemonade and Drake’s Views are two… [Read More]
The death of brick and mortar retail?
As retailers continue scaling back, questions are growing about how to combat current trends. In an effort to address this, KSM’s… [Read More]
Millennials and TV: What is really going on?
Our world has changed because of technology and no U.S. demographic has been immune to evolving cross-platform media habits over the… [Read More]
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