Digital Natives
vs. Social Natives
It seemed, at one point, that the dust had settled. The digital age was in full swing and there was a clear sense of “before” and… [Read More]
Digital Natives
Are Younger Consumers in Love with Ad Blockers? It’s Complicated
In a noisy and fragmented ecosystem, advertisers and brands are in a seemingly never-ending race against technology. One of the most… [Read More]
Beyond Cable and OTT: The Video Habits of Millennials and Gen Z
Everyone knows the video landscape is changing. The evolution began ten years ago and continues to accelerate as content creators,… [Read More]
Tuning In To Podcasting
NEW OPPORTUNITIES FOR MEANINGFUL MESSAGING In 2014, NPR’s Serial podcast shattered expectations of the format, attracting audience… [Read More]
Meeting in the Middle: Adapting Sports Broadcasting for the
Digital Age
When it comes to younger audiences, Gen Zers and millennials are still avid sports fans, but there are three key differences between… [Read More]
About Data Truths…
Data Truths may sound like another fluffy concept, but it’s not. In reality, Data Truths are an integral part of our KSM products… [Read More]
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