Addressing Viewability and Invalid Traffic
Measuring and optimizing toward in-view and away from invalid ad impressions has become the standard for display and video campaigns.… [Read More]
What’s next for magazines?
It’s no secret that the growth of the online content market constricted the traditional newsprint and magazine publishing industries… [Read More]
Jersey Ads: Coming to a U.S. league soon?
When it comes to sports, there’s no shortage of discussion surrounding the name on the back of every jersey. Fans fall in love with… [Read More]
How does Political Marketing Influence Voters?
Over the past two decades, political polarization in the United States has grown considerably. In fact, Pew Research claims that… [Read More]
Digital Influencers
While Hollywood has always been synonymous with the stars, a new breed of celebrity has risen to power in a world far beyond… [Read More]
Unbundling Cable
Linear pay TV has received a lot of bad press this year in light of continuous streaming success stories for properties like Netflix,… [Read More]
Load More