Unlocking Set-top Box Data
What is a set-top box? A set-top box (STB) is an information device that enables content from a cable or satellite signal to be… [Read More]
Real Time Marketing: Discover how brands are capitalizing on live events
It’s no secret that every brand wants to be heard, especially in the online space. But today’s cluttered channels often present… [Read More]
Biometric Marketing
Neuromarketing research has been around since 1990 when it was developed by psychologists at Harvard. Yet advances in technology,… [Read More]
Are you stuck in the stone age of direct response television?
In many ways, the early evolution of direct response television (DRTV) foreshadowed the initial days of digital, when attribution was… [Read More]
Addressing Viewability and Invalid Traffic
Measuring and optimizing toward in-view and away from invalid ad impressions has become the standard for display and video campaigns.… [Read More]
What’s next for magazines?
It’s no secret that the growth of the online content market constricted the traditional newsprint and magazine publishing industries… [Read More]
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