Political marketing has been appearing frequently in news headlines, but which formats are actually effective when it comes to reaching voters?
Kelly Scott Madison and ORC International conducted research to answer just that question in our study “How does Political Marketing Influence Voters?” Findings from this study were published in several articles from eMarketer, including:
“Which Political Ads Influence Voting Behavior?”
“Digital Political Ad Spending to Skyrocket in 2016”
“Opponents Trump Trump’s Political Ad Buys”