Every Brand Wants to Know: Are Esports for Real?
Initial reactions to the concept of esports are often the same. At first, surprise—people actually enjoy watching others play video… [Read More]
Key Things Retailers Should Watch this Holiday Season
Overall economy improving, but not for everyone Depending on whose predictions or studies you read, holiday spending is projected to… [Read More]
The Evolution of Coupon Delivery
In 1887, Coca-Cola distributed what is considered the very first coupon offer for “one free glass of Coke” to local pharmacies. In… [Read More]
2016 Presidential Redux: May the best brand win
With the 2016 presidential race behind us and the peaceful transition of power having taken place, the vitriol of the election… [Read More]
2017 CES Rundown
The latest consumer technology, and what it means for marketers. The Consumer Electronics Show (CES) represents one of the most… [Read More]
Connected Cars
Consumer Connie is constantly multi-tasking—juggling between work, raising her three children, attending PTA meetings and taking… [Read More]
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