KSM AdChoices Research Informs...
AdChoices, launched in 2012, attempted to provide transparency into behavioral advertising. Kelly Scott Madison, along with the help… [Read More]
Experiential Marketing in the Digital Age
As young consumers’ habits continue to shift and media channels multiply, many brands have entered into a constant search for more… [Read More]
Audio Landscape Battles
Though often overshadowed by video’s growth explosion during the last five years, the audio landscape has experienced some dramatic… [Read More]
Every Brand Wants to Know: Are Esports for Real?
Initial reactions to the concept of esports are often the same. At first, surprise—people actually enjoy watching others play video… [Read More]
Key Things Retailers Should Watch this Holiday Season
Overall economy improving, but not for everyone Depending on whose predictions or studies you read, holiday spending is projected to… [Read More]
The Evolution of Coupon Delivery
In 1887, Coca-Cola distributed what is considered the very first coupon offer for “one free glass of Coke” to local pharmacies. In… [Read More]
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