KSM In the News
May 16, 2025 – KSM’s Mel Greve was quoted in an article from Cynopsis featuring industry perspectives on the 2025 Upfront presentations:
The media landscape is undergoing a profound transformation, a shift made evident at this year’s Upfront events. From the pivot to streaming, to the convergence of content and commerce, to AI-powered everything, it’s clear media companies are navigating a new era of evolution. We asked some leaders in the business, what were the biggest takeaways from this year’s presentations?
Sports took center stage at the Upfronts for Fox, NBC, and Disney, underscoring the unmatched draw of live events. All three spotlighted college football, while NBC and Disney also leaned into new NBA content. NBC further elevated its pitch with a look ahead to the 2026 Winter Olympics. Fox, meanwhile, used its TUBI platform to target Gen Z with edgy comedy and influencer-driven content.
These moves reflect a shifting media landscape where live sports remain a safe bet amid market uncertainty. While some advertisers may hold back spend, we’re likely to see increased activity in the scatter market and local DMAs. Still, the one constant? Brands will keep investing in premium sports and the networks know it. – Mel Greve, SVP, Investment Solutions, Kelly Scott Madison
