Evolving OOH Measurement
As an “open world” medium, OOH and DOOH presents a challenge when it comes to assessing impact. Unlike other digital… [Read More]
Uncovering Behavioral Data Via Search
We love tapping the power of search to track real-time data on public sentiments and behaviors. In addition to following this… [Read More]
Quick Take: Changes Coming to HBO Max in 2021
In the ever-evolving streaming landscape, AT&T/WarnerMedia’s HBO Max recently announced plans to offer an ad-supported… [Read More]
Digital Ad Fraud in the OTT Space
WHAT IS AD FRAUD AND ITS IMPACT? Ad fraud happens when online ad impressions are fraudulently represented in order to generate… [Read More]
Quick Take: Streaming Wars
The streaming wars continue to remain a hot topic in the ad world, and the release of two recent studies on subscriber behaviors and… [Read More]
Quick Take: Will Google’s Core Web Vitals update hurt programmatic ads?
Some say Google’s 2021 Core Web Vitals update to its organic search ranking algorithm spells trouble for programmatic ads. Why?… [Read More]
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