KSM’s approach to more human-centric healthcare marketing.
Gaining a deeper understanding of patient populations reveals unique opportunities to show empathy in the way we create moments of receptivity.
Patients are people first, and we should be marketing to them accordingly, especially for healthcare. KSM’s Between the Services Lines report illustrates key data points across a multitude of health attributes, psychographics, and demographics to elevate your media approach and focus your media dollars. These insights lead to campaigns that stand out from the competition and drive consideration amongst patients seeking care.
How does the Between The Services Lines report work? Download the overview to read a summary of the thinking behind the report and a case study that puts the report into practice.
Read more about KSM Health & Wellness, and how we combine decades of experience to create people-centric healthcare marketing.