Digital Natives
vs. Social Natives
It seemed, at one point, that the dust had settled. The digital age was in full swing and there was a clear sense of “before” and… [Read More]
Digital Natives
Every Brand Wants to Know: Are Esports for Real?
Initial reactions to the concept of esports are often the same. At first, surprise—people actually enjoy watching others play video… [Read More]
Can Advertising Save Rock and Roll?
When an album sells more than 500,000 copies, it is said to have gone “gold.” Beyonce’s Lemonade and Drake’s Views are two… [Read More]