KSM In the News
APRIL 24, 2025 – KSM’s Sy Chaba was featured in an Ad Age article, covering his predictions for the 2025 TV Upfronts:
Ad Age surveyed top sports buyers and sellers about the biggest live sports trends playing out in this year’s upfront market, which range from the impact of high-priced rights renewals to the growth of streaming audiences to higher competition for tighter budgets, plus which sports properties or capabilities have been underinvested in to keep an eye on this year.
Sy Chaba, executive VP and director of strategic planning, KSM Media
Top trend: We see an increased emphasis on multi-platform and bundled deals with live sports now being spread across linear TV, streaming services and digital platforms; advertisers are seeking comprehensive, multi-platform deals. Data-driven strategies are increasing demand for precise audience measurement and attribution as advertisers want to understand the true impact of their sports advertising investments.
To watch: We see a potential resurgence or, at least, a stabilization of regional sports networks’ value, particularly for advertisers targeting specific, passionate fan bases. RSNs still hold a unique position in delivering intensely loyal, geographically concentrated audiences. … As measurement technology improves, the true value of these hyper-local advertising opportunities will become more clear.
