Kelly Scott Madison is proud to announce it is one of a select group of agencies and tech providers on AdExchanger’s 2021 Programmatic Power Players list.
The agency was awarded the honor due to its impactful work, client advocacy, and innovative approaches in the space, the latter of which includes the launch of programmatically-bought linear addressable TV, which is helping brands further bridge the gap between digital and offline video.
As a leader in programmatic media solutions, KSM’s self-service model maintains the maximum level of control, transparency, performance, and accountability on behalf of its brand partners. While others in the advertising industry often approach programmatic as simply a cost saving measure, Kelly Scott Madison’s programmatic solutions combine the benefits of technology with veteran programmatic strategists, designing executions to be more precise, contextual, and relevant to client audiences.
April Daniele, Associate Director, Programmatic Solutions, has expertly guided her team through the ongoing evolutions in this space. “Staying at the forefront of what programmatic can do for our clients is exciting. We’re constantly upping our game in terms of best-in-class proprietary tools and technology, like our High Caliber Programmatic Network, while also ensuring our clients have first access to new alpha and beta opportunities.” she said.
KSM was chosen from hundreds of global submissions and evaluated based on the strength and breadth of its offerings, its case studies, and client references. “I’m so glad to see our team recognized in this way. As programmatic continues to expand across nearly every format, their experience and strategic muscle will continue to provide a powerful advantage to our brand partners,” said KSM President Joni Williams. “And, of course, we are very grateful to our clients, who trust us to lead them into that programmatic future.”
Click here to view KSM’s full listing on AdExchanger’s 2021 Programmatic Power Players list.