Make Waves: Audio Advertising That Moves Audiences
- Broadcast Radio Advertising (All 210 DMAs): We plan and buy traditional radio through a true Local Market Specialist lens. Instead of relying on broad dayparts and generic reach models, we map the exact stations, formats, personalities, and listening patterns that matter to your audience. The result: smarter CPMs, stronger frequency, and market-level nuance that national networks miss.
- Streaming Audio Advertising (Spotify, Pandora, SoundCloud, iHeart, and more): We build streaming audio plans across leading music and radio apps where users actively choose content. Online audio advertising lets brands pair immersive sound with companion banners, clickable overlays, and sequential messaging—making it easier to drive site visits, app installs, and lower-funnel action while people are already engaged with content they love.
- Podcast Advertising (NPR, Midroll, AdvertiseCast, PodGrid): Podcast listening continues to surge, and video podcasting has opened an entirely new lane for emotional connection. We help brands identify the shows, hosts, and communities that genuinely align with their identity and audience. From pre-roll, mid-roll, and post-roll to custom host-read integrations, we execute formats that feel seamless to the listener and authentic to the show.
- AI-Enhanced Audio Creative: Short on creative support? We leverage AI-powered voice, scripting, and personalization tools to produce fresh, brand-safe audio spots quickly and cost-effectively. This makes audio more flexible, more targeted, and more efficient than ever.
- Brand Engagement, Promotions & Sponsorships: Our Brand Engagement & Promotions practice builds custom campaigns that place your brand inside high-credibility, high-frequency moments—traffic and weather updates, local news integrations, talent-voiced sponsorships, and partnerships across top radio groups. These programs amplify visibility and anchor the brand inside daily routines.
The Value Promise:
Our Local Marketing Investment team uses audio to reach audiences at peak receptivity—whether they’re tuning into morning radio, streaming a playlist, or following a favorite podcast. We combine cost-efficient buying, local precision, and creative execution to deliver measurable connections with real communities.
Your message gets heard. Your brand shows up where attention is highest. And every impression works harder.
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