Are you stuck in the stone age of direct response television?
In many ways, the early evolution of direct response television (DRTV) foreshadowed the initial days of digital, when attribution was… [Read More]
Addressing Viewability and Invalid Traffic
Measuring and optimizing toward in-view and away from invalid ad impressions has become the standard for display and video campaigns.… [Read More]
What’s next for magazines?
It’s no secret that the growth of the online content market constricted the traditional newsprint and magazine publishing industries… [Read More]
Jersey Ads: Coming to a U.S. league soon?
When it comes to sports, there’s no shortage of discussion surrounding the name on the back of every jersey. Fans fall in love with… [Read More]
How does Political Marketing Influence Voters?
Over the past two decades, political polarization in the United States has grown considerably. In fact, Pew Research claims that… [Read More]
Digital Influencers
While Hollywood has always been synonymous with the stars, a new breed of celebrity has risen to power in a world far beyond… [Read More]
Load More