The Evolution of Coupon Delivery
In 1887, Coca-Cola distributed what is considered the very first coupon offer for “one free glass of Coke” to local pharmacies. In… [Read More]
2016 Presidential Redux: May the best brand win
With the 2016 presidential race behind us and the peaceful transition of power having taken place, the vitriol of the election… [Read More]
2017 CES Rundown
The latest consumer technology, and what it means for marketers. The Consumer Electronics Show (CES) represents one of the most… [Read More]
Connected Cars
Consumer Connie is constantly multi-tasking—juggling between work, raising her three children, attending PTA meetings and taking… [Read More]
Scoring the NCAA’s College Football Playoff
This year’s College Football Playoff championship game had the makings of a major motion picture. A sequel to last year’s matchup… [Read More]
The Evolution of Media Measurement?
Audience fragmentation is accelerating and media measurement has had trouble keeping up the pace for some time. Due to technology and… [Read More]
Load More