Spring 2016 State of Media

This edition features biometric marketing, viewability and invalid traffic, SXSW 2016, set-top box data, DRTV, an audio guide, real-time marketing and sports marketing.

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Winter 2016 State of Media

This edition focuses on political marketing, artificial intelligence, emoji marketing, cable updates, social search, sports marketing, a holiday shopping recap and what’s next for magazines.

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Key to Opting Out of Personalized Ads

It has been seen countless times, yet it may be the advertising industry’s best-kept secret. What exactly is that small turquoise triangle, often in the upper right corner, that appears in many online ads?

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Fall 2015 State of Media

This edition focuses on 2015 holiday shopping trends, TV updates, live sports, podcasting, wearables and local targeting in digital.

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Ad-blockers are terrifying companies

There's a battle raging over the Internet right now — one that pits a multibillion-dollar industry against a few lines of code.

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Truths & Myths:
Set-Top Box Data

Data collection and consumer privacy issues meet again, this time in the realm of set-top boxes. Find out what this means for marketers in our new white paper.

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Most People Don't Understand 'AdChoices' Icon

Advertisers, agencies and publishers serve the AdChoices icon more than 1 trillion times each month. Yet despite the icon's presence throughout the Web, fewer than one in 10 Internet users know what the small blue symbol in the shape of a sideways triangle actually means, according to the latest State of Media report by the agency Kelly Scott Madison.

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Summer 2015 State of Media

This edition focuses on consumer usage of ad blockers, Pay TV and OTT consolidation, Apple Music, premium sports, first-party data and the 2016 political landscape.

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The State Of Opt-Outs: Not Pretty For Privacy

As the ad industry girds for the mushrooming debate around privacy, consumer choice and ad blocking, it’s clear that existing opt-out mechanisms aren’t exactly cutting it, especially when it comes to cross-device.

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Twitter and TV

Learn how Twitter's "TV Ad Targeting" is extending the reach of television ads

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