State of Media 2017 vol. 9 issue 1

This edition focuses on the evolution of media measurement, presidential brands, 2017 CES, native TV ads, connected cars and NCAA's college football playoff

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How are voters influenced by political marketing?

Our recent study provides useful findings for both political marketers and those looking to avoid the noise.

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Recapping the latest marketing and advertising trends

Our State of Media archives house a plethora of findings about what to watch in media right now.

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Key to Opting Out of Personalized Ads

It has been seen countless times, yet it may be the advertising industry’s best-kept secret. What exactly is that small turquoise triangle, often in the upper right corner, that appears in many online ads?

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Ad-blockers are terrifying companies

There's a battle raging over the Internet right now — one that pits a multibillion-dollar industry against a few lines of code.

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