KSM + Trolli = Two Effies!

KSM and Periscope won bronze at the 2017 North American Effie Awards in the "David vs. Goliath" and "Snacks and Desserts" categories for our work on Trolli's Sour Brite Crawlers campaign.

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State of Media Vol. 9 issue 2

KSM's final State of Media for 2017 features the emergence of live TV streaming, the evolution of couponing, the battle between AM/FM radio and streaming services, the rise of 21st century experiential marketing, and more.

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Advanced Capabilities of Linear TV

It is no secret that the state of traditional TV has undergone seismic shifts in the past decade, and recent technology updates are attempting to capitalize on new data applications within the time-tested linear TV platform.

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How are voters influenced by political marketing?

Our recent study provides useful findings for both political marketers and those looking to avoid the noise.

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Recapping the latest marketing and advertising trends

Our State of Media archives house a plethora of findings about what to watch in media right now.

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Key to Opting Out of Personalized Ads

It has been seen countless times, yet it may be the advertising industry’s best-kept secret. What exactly is that small turquoise triangle, often in the upper right corner, that appears in many online ads?

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Kelly Scott Madison is a leading independent media agency that delivers results through original media solutions.

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