Fall 2016 State of Media

This edition focuses on brick-and-mortar shopping, smart home products, people-based marketing, music advertising, the changing audience of baseball and millennials' video consumption habits.

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Summer 2016 State of Media

This edition focuses on the future out-of-home advertising, luxury advertising, inter-networks, virtual reality, the state of mobile, audio updates and sports marketing.

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How are voters influenced by political marketing?

Our recent study provides useful findings for both political marketers and those looking to avoid the noise.

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Recapping the latest marketing and advertising trends

Our State of Media archives house a plethora of findings about what to watch in media right now.

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Key to Opting Out of Personalized Ads

It has been seen countless times, yet it may be the advertising industry’s best-kept secret. What exactly is that small turquoise triangle, often in the upper right corner, that appears in many online ads?

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Ad-blockers are terrifying companies

There's a battle raging over the Internet right now — one that pits a multibillion-dollar industry against a few lines of code.

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Truths & Myths:
Set-Top Box Data

Data collection and consumer privacy issues meet again, this time in the realm of set-top boxes. Find out what this means for marketers in our new white paper.

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Most People Don't Understand 'AdChoices' Icon

Advertisers, agencies and publishers serve the AdChoices icon more than 1 trillion times each month. Yet despite the icon's presence throughout the Web, fewer than one in 10 Internet users know what the small blue symbol in the shape of a sideways triangle actually means, according to the latest State of Media report by the agency Kelly Scott Madison.

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The State Of Opt-Outs: Not Pretty For Privacy

As the ad industry girds for the mushrooming debate around privacy, consumer choice and ad blocking, it’s clear that existing opt-out mechanisms aren’t exactly cutting it, especially when it comes to cross-device.

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Kelly Scott Madison is a leading independent media agency that delivers results through original media solutions.


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