Kelly Scott Madison

Web Analytics

Your website is one of the most vital components to your brand. In order to ensure a positive online experience for your audience, a solid web analytics strategy is crucial. Analytics provide valuable insight into many areas of a brand’s digital landscape, such as website functionality and usability, e-commerce activity and media campaign performance.

KSM offers three phases of web analytics services that are designed to assist you at any stage. These include:

  • A web analytics audit and implementation oversight
  • Consultation and education for those new to the process and looking for strategic guidance
  • Reporting and insight discovery

We also understand that this final phase is the most important in order to get true value out of this investment. It’s why we take the time to assist with dashboard development, recommended testing opportunities, data driven insights with actionable next steps and a media analysis provided from the web analytics data.

Our experience with numerous web analytics platforms can help you every step of the way, from website objective development and KPI identification to selecting which web analytics tools align best with your website goals.

How can we help you with web analytics?

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Phone: (312) 977-0772