Kelly Scott Madison

Strategic Buying

KSM buyers are fully immersed in the strategy development process, ensuring that plan concepts are captured and translated into optimal executions. Buyers and planners skillfully integrate unique approaches and tactics designed to deliver on marketing, promotion and communication objectives. This marriage of planning and buying maintains recommendation integrity throughout the process.

The Facts

  • Our senior buyers average 18 years of industry experience
  • The market specialist system guarantees full local market knowledge and on-going competitive intelligence
  • KSM buyers are tuned in to inventory pressures, allowing them to shield client investments from unexpected cost fluctuations and undesirable pricing
  • Our long established relationships with vendors allow us to secure opportunities early
  • We understand how to optimize and accommodate any budget scale
  • Buyers work in sync with our promotions team to maximize the campaign investment through added value exposure

How can we help you with strategic buying?

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Phone: (312) 977-0772