Search Engine Marketing (SEM) plays an integral role throughout consumers’ purchase and research cycle. From traditional channels such as television, radio and print to digital channels such as online display and video advertising, mobile phone marketing and social media, search is the ultimate research companion and can therefore make the difference between a consumer entering your store, visiting your website or calling your business verse your competitor.
SEM is integrated throughout the media planning and buying function with these key features:
- Holistic Approach: SEM best practices are incorporated into our overall research, planning, and campaign management processes.
- Multiple Channels: We run campaigns to reach your audience wherever they are searching -- Google, Yahoo, Bing, even YouTube and definitely mobile-- to engage them with your brand.
- Bid Management and Optimization: Using best-of-breed technologies like Marin, AdGooRoo, and MediaMind, our team constantly updates bids and refines keywords, copy, and landing page strategies to make sure your SEM campaigns are running efficiently and meeting your business goals
How can we help you with SEM?