At the heart of many media campaigns is an expertly integrated promotional component. KSM feels so strongly about this strategic aspect that we formed a dedicated promotions department. Fully integrated with all client-side departments, this group devotes its time to uncovering non-traditional elements that will truly bring an organization’s campaigns to life.

The Facts

• Our team provides a full range of promotions including: event marketing, viral marketing, sponsorship development, guerrilla marketing and experiential programs
• We increase campaign effectiveness through immediacy, excitement and engagement
• We work on all promotional elements, from conception to negotiation to implementation and stewardship
• KSM’s promotion specialists negotiate simultaneously with broadcast market specialists to leverage dollar allocation and guarantee added value