The ability to optimize our campaigns based on real-time feedback is an advantage in running digital media campaigns. We have invested in best-in-class tools that allow us to analyze and optimize across all digital media touchpoints. Our digital campaigns are measured and analyzed across mobile, search, display and video providing true insight into how each channel is feeding into the overall success of a campaign. With each media plan, our goal is to understand performance beyond simple metrics and into key business driving metrics such as return on ad spend, lifts in brand metrics, or engagement.
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