Kelly Scott Madison

Spring 2015 State of Media

Providing Key Insights Into the Latest Topics in Media

Chicago-based media agency Kelly Scott Madison presents its Spring 2015 State of Media magazine. This refreshed version of KSM's popular quarterly media report recaps key topics from the start of 2015.

As always, we strive to provide our readers with more frequent access to unique insights and opinions on the ever-changing media landscape. This edition offers the kind of marketing and advertising intelligence that will help you continue to grow your business in 2015, especially considering our special consumer privacy research focus we conducted alongside ORC International. Articles are chock-full of valuable trends and statistics, with POVs on:

  • Understanding Mobile: Which tactics are currently leading the way and what do those executions actually look like?
  • Consumer Privacy: We delve into this topic with custom research. Discover key areas of public confusion and how marketers are currently failing at this important issue.
  • Newspaper Outlook: The vitality of hard-copy news is constantly under debate. What's next for printed media?
  • Net Neutrality: Understand what implications the recent changes have on the cost of doing business online.
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