Recapping 2015 Holiday Shopping Trends
We revist the 2015 holiday shopping season's top trends
Mobile shopping: On the rise
Pre-holiday reports predicted that mobile shopping rates would increase this past holiday season, and many were proven correct:
• KSM's 2015 Holiday Shopping Study found 66 percent of all shoppers and 89 percent of millennials utilize mobile when shopping in-store.
• This past Black Friday, mobile transactions accounted for more than one-third (36.2 percent) of all online purchases, a 30 percent increase from 2014, according to IBM.
• Mobile traffic also surpassed that of desktop by accounting for 57.2 percent of all online traffic, a 15.2 percent jump from last year.**
• Amazon announced that nearly 70 percent of its customers shopped using a mobile device this past holiday season, according to the company’s press release.
• Although trailing tablets ($136.42) and desktops ($134.42), smartphone shoppers’ average purchase total increased 4.3 percent from 2014, sitting at $121.06 per order on Black Friday. **
Online and in-store: Increased sales among both outlets
The National Retail Federation (NRF) forecast a nearly spot on sales increase for both in-store and online in 2015:
• Cyber Monday revenues increased 16.4 percent from 2014, making it the largest day in...