Kelly Scott Madison

Recapping 2015 Holiday Shopping Trends

02/11/2016

 

We revist the 2015 holiday shopping season's top trends

Mobile shopping: On the rise

Pre-holiday reports predicted that mobile shopping rates would increase this past holiday season, and many were proven correct:

• KSM's 2015 Holiday Shopping Study found 66 percent of all shoppers and 89 percent of millennials utilize mobile when shopping in-store.

• This past Black Friday, mobile transactions accounted for more than one-third (36.2 percent) of all online purchases, a 30 percent increase from 2014, according to IBM.

• Mobile traffic also surpassed that of desktop by accounting for 57.2 percent of all online traffic, a 15.2 percent jump from last year.**

• Amazon announced that nearly 70 percent of its customers shopped using a mobile device this past holiday season, according to the company’s press release.

• Although trailing tablets ($136.42) and desktops ($134.42), smartphone shoppers’ average purchase total increased 4.3 percent from 2014, sitting at $121.06 per order on Black Friday. **

 

Online and in-store: Increased sales among both outlets

The National Retail Federation (NRF) forecast a nearly spot on sales increase for both in-store and online in 2015:

• Cyber Monday revenues increased 16.4 percent from 2014, making it the largest day in...


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