Kelly Scott Madison

QR Codes: The Facts Behind the Debate



By Cindy Shekoski, Senior Media Planner

You can find them anywhere from magazine ads to store front windows and even inside your refrigerator. Those black and white printed square boxes are popping up on anything from print advertising, restaurant and retail store fronts, on top of cookies and on ketchup bottles. They are Quick Response Codes (QR Codes), matrix bar codes that when scanned with a smartphone or tablet app can take a consumer online to a company’s website, offer a coupon for a product or service, or...

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