Kelly Scott Madison

Goodbye TV Strategy, Hello Video

04/01/2011

Overview

For the majority of our history, video content has been controlled by the Big Three Television Networks: ABC, CBS and NBC. During the 1950’s and lasting until the early 1990’s, every hit series appearing in the top 20 Nielsen ratings was aired by one of these networks. From an advertiser perspective, it wasn’t as much a question of where to reach one’s target, but...

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